Brand - Nescafe
Event- Mother's day
Description-
This was the group activity assigned to us at IIDE. We were a team of 7 people and each one of us contributed to the making of this presentation.
My role-
I conveyed this idea to the team and made the whole presentation. I coordinated with the team members to get the resources and place them in the presentation. Though some changes were made by some other members, 90% of the work of the presentation was done by me.
Here, is the video.
Please watch till the end:
Concluding speech which I spoke-
We have developed a website for you all. Scan this QR code and order your fav coffee from our website.
Heading towards the conclusion part,
11-12 years ago, when I was in secondary school, Nescafe cup was so popular that I used to buy coffee from Kirana shop for that cup. Today, though such a craze is not there, the craze for Nescafe coffee is increasing.
Even today, if I see out, from my window, I can see the stall of Nescafé, “the free trial coffee?” How many of us have tried it at least once? Almost everyone.
Do you remember Disha Patni’s advertisement, for the school uniform once? Everyone does it. The recent one, For the Moments that Matters. It was an emotional ad, it focused on family. That’s what is Nescafe’s marketing strategy.
Today, Nescafe is available on the big basket, Amazon, etc. But we also created one e-commerce website, where you have the option to order Nescafe coffee.
We made the campaign for our Instagram and Facebook page for lead generation, of course we did not really campaign by adding budget and bid.
We also made poems, we used songs and videos which are really heart touching and enough to connect everyone, emotionally, with the brand.
Each one of us respects our mom, isn’t it? So, share your experience and photo of having coffee with your mom with us, and we will post it on our Instagram handle.
Last but not least,
On the behalf of the team, I would like to thank IIDE for this wonderful topic and emotional event.
Special mentions, to all team members for their hard work, dedication and keeping motivation throughout.
Thank you!
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